Retail
Experienced consumers consider more options
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
10th January 2018
Category: Retail
Retail
Why are online shops struggling against the real world?
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
14th August 2017
Retail
Retailers are failing to impress their customers
Internet shopping sites are not really providing what people want. Bricks and mortar retailers have a lot to learn.
1st June 2016
Retail
BHS failure should make everyone rethink their online strategy
BHS failure shows that retailers should not see the Internet as competition or an also ran, but as central to their business.
25th April 2016
Retail
No wonder the retail sector is in a mess
Retail is becoming increasingly fragmented as store owners fail to respond to consumer demands.
3rd October 2014
Retail
Tesco troubles teach website owners a lesson
Tesco is in trouble despite being Britain’s biggest retailer. The company’s problems provide a warning for online retail.
1st September 2014
Online Business
Pricing strategies used by Apple should be copied
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
3rd June 2014
Retail
Local shoppers are mobile focused
People are more likely to buy when the search locally on a mobile phone than on any other device.
24th April 2014
Retail
Websites dominate for shoppers
Most people now start their purchasing online. Even if they buy offline, the majority of shopping begins online.
19th March 2014
Retail
Sainsbury’s results show how not to sell
Sainsbury’s results show drop in sales. Focusing on price is the problem.
18th March 2014
Retail
Smartphones cause retail problems and opportunities
Smartphone users price compare within stores causing difficulties for bricks and mortar retailers. But smartphone users also love being approached on their device with coupons.
27th February 2014
Retail
Shoppers force changes in online retail
Online retailers are being squeezed as shoppers focus their activity with fewer and fewer sites. Research shows that most online shopping is now done with fewer than five different websites.
26th February 2014
Retail
How to sell a product – make it shiny…!
How to sell a product involves making people want it. This article looks at research explaining why products must be shiny to sell more.
22nd January 2014
Retail
Supermarkets only have themselves to blame
Supermarkets have focused too much on price, commoditising their goods and making people want cheaper instead of quality.
14th January 2014
Internet Psychology
Convenience is key to your online success
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.
3rd December 2013
Retail
It’s a black Cyber Monday for most online retailers
Cyber Monday and Black Friday combine to make these few days brilliant for online retailers. The problem is, store owners are not using the data to help them sell for the rest of the year.
2nd December 2013
Retail
Mobile generation are actually couch potatoes
New research shows that most shopping from mobile phones is done in the home, rather than “on the go”
25th June 2013
Retail
Reports of the death of the High Street are premature
Retailers are under threat from online shops, so much so that one report predicts substantial closures of bricks and mortar stores.
28th May 2013