As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
Internet shopping sites are not really providing what people want. Bricks and mortar retailers have a lot to learn.
BHS failure shows that retailers should not see the Internet as competition or an also ran, but as central to their business.
Retail is becoming increasingly fragmented as store owners fail to respond to consumer demands.
Tesco is in trouble despite being Britain’s biggest retailer. The company’s problems provide a warning for online retail.
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
People are more likely to buy when the search locally on a mobile phone than on any other device.
Most people now start their purchasing online. Even if they buy offline, the majority of shopping begins online.
Sainsbury’s results show drop in sales. Focusing on price is the problem.
Smartphone users price compare within stores causing difficulties for bricks and mortar retailers. But smartphone users also love being approached on their device with coupons.
Online retailers are being squeezed as shoppers focus their activity with fewer and fewer sites. Research shows that most online shopping is now done with fewer than five different websites.
How to sell a product involves making people want it. This article looks at research explaining why products must be shiny to sell more.
Supermarkets have focused too much on price, commoditising their goods and making people want cheaper instead of quality.
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.
Cyber Monday and Black Friday combine to make these few days brilliant for online retailers. The problem is, store owners are not using the data to help them sell for the rest of the year.
New research shows that most shopping from mobile phones is done in the home, rather than “on the go”
Retailers are under threat from online shops, so much so that one report predicts substantial closures of bricks and mortar stores.
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
The reason people in the UK do so much Internet shopping is because UK retail is beset with poor service and high prices, unlike online