Why are online shops struggling against the real world?

We have had online shopping for a long time. Indeed, the first online consumer purchase was made in Gateshead, UK, in June 1984 by a 72-year-old lady, Mrs Jane Snowball. She did her shopping at Tesco using an online system that was connected to her TV set and...

Retailers are failing to impress their customers

The three biggest online shops – AliBaba, Ebay, and Amazon – were not invented by retailers. The amount of online shopping on those sites dwarfs the spending on websites from traditional retailers. Indeed, the online stores of some retailers with more than...

BHS failure should make everyone rethink their online strategy

The UK retailer BHS has failed to find a buyer and went into administration today, putting 11,000 retail jobs at risk. Retail analysts have been quick to point out a series of issues with this troubled shop. These include a huge pension “black hole”,...

No wonder the retail sector is in a mess

Offline and online retail is in a muddle The retail industry is fond of statistics. They love telling us that “like for like” sales are up. Or they love quoting the “fact” that growth has risen year on year. They even love telling us that this...

Tesco troubles teach website owners a lesson

Britain’s biggest retailer faces crisis which reveals what is wrong with websites Tesco is in trouble. In spite of being the biggest retailer in the UK, the company faces turbulent times. The new CEO, Dave Lewis, starts his job today, taking over from the...

Pricing strategies used by Apple should be copied

Apple is well-known for pricing strategies that keep its products expensive Apple do not discount and even though they cannot legally control prices charged by resellers, you will not find significant differences in prices if you search for an Apple product. Everyone,...

Local shoppers are mobile focused

Local shoppers are much more likely to buy from a mobile than from any other device. New research shows that when people are using the web to find a suitable supplier for their goods, the individuals using their mobile phone instead of a tablet or a PC are the ones...

Websites dominate for shoppers

Where do you go to buy things these days? The chances are you use a variety of sources – local shops, out-of-town retail parks, town-based shopping centres and, of course, the Internet. However, increasing amounts of evidence show that the starting point for our...

Sainsbury’s results show how not to sell

Sainsbury’s have announced the first drop in sales in nine years. The company’s trading figures show that they sold 3.1% less in the first three months this year than for a long time. Indeed, in many previous quarters, Sainsbury’s had increased...

Smartphones cause retail problems and opportunities

Retailers are facing a major threat to their traditional ways of working. Most bricks and mortar retailers have benefited over the years from what you might call “customer intransigence”. People tend to go  into a real world physical store, find the item...

Shoppers force changes in online retail

Online retailers are facing dramatic changes and they need to respond quickly if they are to survive. That’s the conclusion you can draw from research showing just how much shoppers are in control. The study from the consultancy firm PwC should be a wake-up call...

How to sell a product – make it shiny…!

How to sell a product seems such an easy notion. You make what people want and then offer it to them. Simple. Except, of course, there is often more to simple things than we might expect. When you look at product sales overall it seems that the “shiny”...
Call Graham Jones Graham Jones, Internet Psychologist

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