Internet Psychologist
Cyber Monday and Black Friday combine to make these few days brilliant for online retailers. The problem is, store owners are not using the data to help them sell for the rest of the year.
New research shows that most shopping from mobile phones is done in the home, rather than “on the go”
Retailers are under threat from online shops, so much so that one report predicts substantial closures of bricks and mortar stores.
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
The reason people in the UK do so much Internet shopping is because UK retail is beset with poor service and high prices, unlike online
Many online purchases happen at night, when you are not in the office, and on mobile devices. Are you geared up for that?
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
Retailers are missing out on potential sales because they are not offering free, in-store Wi-Fi. People buy more if they get free Wi-Fi.
Retailers are predicting a bleak year ahead, with many already reporting a bad Christmas this year. Meanwhile, online stores have been breaking all records. On Boxing Day there were almost 100m visits to online shops with shoppers spending a total of 13 million hours browsing; this is a 20% increase on last year. There is … Read more
Harry Judd, the drummer from that popular beat combo McFly, is a brilliant dancer; we all know that because he won the TV contest, “Strictly Come Dancing” on Saturday night in front of a massive 12m viewers. Meanwhile, in other news, we all know that the French hate the English and we don’t like them … Read more
French President Nicolas Sarkozy is today urging German Chancellor Angela Merkel to quicken the pace on sorting out Europe’s financial muddle. However, it might be a good idea to go slow. Rushing and impatience for results do not appear to be great bedfellows for financial stability. New research shows that impatience is related to low … Read more
If you are a tennis fan yesterday afternoon’s final in the Wimbledon Championships was a thriller. Whether you wanted Nadal to win again or were cheering on the underdog Djokovic you had decided on your favourite long before the match. Indeed, you may never be able to put your finger on the moment when you … Read more
When was the last time you lingered over a site that looked rubbish? Similarly, when was the last time you spent ages working your way through a beautifully designed website that was rather like a wallflower – looked pretty, but did nothing? Great design that looks good, but does nothing is largely a failure. There … Read more
So, were you a winner or a loser in yesterday’s Budget? Chancellor George Osborne claimed to be delivering growth and jobs to the UK. Meanwhile, Labour Leader Ed Miliband said it was a “Del Boy” Budget. There was inevitably plenty of detail, but all the coverage was about a single penny – the 1p “reduction” … Read more
Pen-pushing health and safety experts are being blamed for the latest “ban” to afflict children. In another example of “health and safety gone mad” children in in Oxfordshire are being banned from wearing goggles when swimming because there is the “danger” that these protective devices might snap onto a youngster’s face too hard. I kid … Read more