Convenience is key to your online success
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.
Retail
It’s a black Cyber Monday for most online retailers
Cyber Monday and Black Friday combine to make these few days brilliant for online retailers. The problem is, store owners are not using the data to help them sell for the rest of the year.
Mobile generation are actually couch potatoes
New research shows that most shopping from mobile phones is done in the home, rather than “on the go”
Reports of the death of the High Street are premature
Retailers are under threat from online shops, so much so that one report predicts substantial closures of bricks and mortar stores.
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
Why the UK leads the way in online shopping
The reason people in the UK do so much Internet shopping is because UK retail is beset with poor service and high prices, unlike online
How to increase impulse sales
Many online purchases happen at night, when you are not in the office, and on mobile devices. Are you geared up for that?
Do not “bundle” your products
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
How stupid can you be as a retailer?
Retailers are missing out on potential sales because they are not offering free, in-store Wi-Fi. People buy more if they get free Wi-Fi.
Retailers are bound to do better online
Retailers are predicting a bleak year ahead, with many already reporting a bad Christmas this year. Meanwhile, online stores have been breaking all records. On Boxing Day there were almost 100m visits to online shops with shoppers spending a total of 13 million hours browsing; this is a 20% increase …
Your online products need plenty of reviews
Harry Judd, the drummer from that popular beat combo McFly, is a brilliant dancer; we all know that because he won the TV contest, “Strictly Come Dancing” on Saturday night in front of a massive 12m viewers. Meanwhile, in other news, we all know that the French hate the English …
Why you should have a slow shopping cart
French President Nicolas Sarkozy is today urging German Chancellor Angela Merkel to quicken the pace on sorting out Europe’s financial muddle. However, it might be a good idea to go slow. Rushing and impatience for results do not appear to be great bedfellows for financial stability. New research shows that …
People decide to buy sooner than you think
If you are a tennis fan yesterday afternoon’s final in the Wimbledon Championships was a thriller. Whether you wanted Nadal to win again or were cheering on the underdog Djokovic you had decided on your favourite long before the match. Indeed, you may never be able to put your finger …
Your customers might prefer it if you got rid of your website
When was the last time you lingered over a site that looked rubbish? Similarly, when was the last time you spent ages working your way through a beautifully designed website that was rather like a wallflower – looked pretty, but did nothing? Great design that looks good, but does nothing …
Internet marketers make massive mistake
So, were you a winner or a loser in yesterday’s Budget? Chancellor George Osborne claimed to be delivering growth and jobs to the UK. Meanwhile, Labour Leader Ed Miliband said it was a “Del Boy” Budget. There was inevitably plenty of detail, but all the coverage was about a single …