Attract more serious shoppers to your web site

Shoppers who buy stuff online appear to have done their “research” on what to buy offline. Buried in a report on online shopping,there’s the startling fact that the biggest proportion of Internet shoppers (36%) visit the web site to buy something as a result of having seen the item in a printed catalogue. Furthermore, this … Read more

How to attract shoppers in hard times

Shoppers are deciding to keep more of their money in their pockets and spend less of it with businesses. At the same time, businesses are cutting back on spending and inflation is rising. In the USA retail spending went down last month, in spite of predictions from economists that it would rise. In the UK, … Read more

How to get more shoppers to buy your products

The focus of many Internet marketers is to get people to buy their products and services from their online shop. That makes a great deal of sense; your costs are cheaper, delivery can often be instant in the case of digital goods, and prices can be lower as a result. However, around half the people … Read more

Internet shoppers suffer from “web rage”

According to the web testing company, Scivisum, 78% of Internet shoppers have become so frustrated with trying to buy something online they have switched off their computers. “Web rage” as it is being called is when someone tries to buy something from a web site, but too many clicks or technical problems lead to intense … Read more

Social shopping will redefine online retail

A new social shopping site is in beta test and already it looks set to redefine things for Internet retailers. Called Crowdstorm it allows shoppers to find out what is being sold, where, what’s good about it and so on. In other words shoppers can find out the best deals and the best items for specific … Read more

Business leaders unprepared for Internet shopping

Two new surveys have come my way in the last few days. One showed that less than 25% of all businesses offer their products and services for sale via the Internet. The other survey suggested that 71% of people buy goods and services online. Indeed, by 2010 in the UK alone some 39 billion pounds … Read more

Online Shopping Is Not Like Retail

In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having the right offers in the right place. It is no coincidence that most supermarkets are laid out in much the … Read more