Internet shoppers suffer from “web rage”

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According to the web testing company, Scivisum, 78% of Internet shoppers have become so frustrated with trying to buy something online they have switched off their computers. “Web rage” as it is being called is when someone tries to buy something from a web site, but too many clicks or technical problems lead to intense frustration. Slight delays in returning pages to people, for instance, are a cause of frustration. In these days of high speed broadband, Internet shoppers expect rapid responses. If your web site doesn’t react quickly, if your server platform has technical problems or inadequacies, it’s almost certain you are losing purchasers. According to Deri Jones the CEO of Scivisum, “online shoppers are showing zero tolerance to poor performance”. So, you have been warned!

Graham Jones, Internert Psychologist

Written by Graham Jones

I am an Internet Psychologist and I study online behaviour. I work as a Senior Lecturer in the Business School at the University of Buckingham. I am the author of 32 books and I speak at conferences and run my own workshops and masterclasses for businesses.