How to get more shoppers to buy your products

The focus of many Internet marketers is to get people to buy their products and services from their online shop. That makes a great deal of sense; your costs are cheaper, delivery can often be instant in the case of digital goods, and prices can be lower as a result.

However, around half the people who “shop” online are never intending to buy – in spite of the fact that they want your stuff. That’s because around 50% of people are using the Internet merely for “research” on the products they’d like. Once they have found what they want they go to a traditional bricks and mortar store to buy it.

With much Internet marketing focusing on ebooks, audios and other digital downloads, it seems as though 50% of the potential sales are being wasted. What this means is you also need physical versions of your products sold in real “High Street” stores. If you don’t do this you are clearly losing out on potential sales. Guess what my next project is? Getting copies of my latest ebooks printed and distributed physically.

17279

Get blog posts like this each week

Sign up to receive my weekly blog digest every Monday

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
This is a really useful and handy guide. "Social Media Image Sizes for 2018: A Guide for Marketers"… https://t.co/hl0CjT3JVW - 9 hours ago
Graham Jones
Cover page of free report

Weekly Online Business Advice

FREE

Get FREE advice to boost your online business EVERY

Saturday morning

And get this free booklet too

This site uses cookies

This website uses cookies to improve your experience with the site and to enable some functions to operates. Google Analytics is also used on this site. Please either accept or reject Google Analytics Cookies on this site.