The focus of many Internet marketers is to get people to buy their products and services from their online shop. That makes a great deal of sense; your costs are cheaper, delivery can often be instant in the case of digital goods, and prices can be lower as a result.
However, around half the people who “shop” online are never intending to buy – in spite of the fact that they want your stuff. That’s because around 50% of people are using the Internet merely for “research” on the products they’d like. Once they have found what they want they go to a traditional bricks and mortar store to buy it.
With much Internet marketing focusing on ebooks, audios and other digital downloads, it seems as though 50% of the potential sales are being wasted. What this means is you also need physical versions of your products sold in real “High Street” stores. If you don’t do this you are clearly losing out on potential sales. Guess what my next project is? Getting copies of my latest ebooks printed and distributed physically.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+