The chances are you know where your prized possessions are. If I asked you to find your iPod or your mobile phone, you could probably get it within seconds. If I asked you where your partner was at the moment, or a member of your family, you could probably be reasonably accurate as to their whereabouts. But if I asked you where your passport was, you’d probably have to think. At least if you’re like most people that’s the case. In a new survey 72% of people instantly knew where their iPod was, but only half of the people in the survey could say where their passport was. So what does this tell us? It shows that you care for the things you love. And do you love your passport? Thought not. But therein lies a problem; if we don’t love our official documents, and why should we, it means we probably don’t care for them that much. And that means they are more easily open to criminals. So how much do you care for your Internet official documents? Passwords? Logins? Or other Internet based information. Is it any wonder that identity fraud is so easy. We are going to have to start loving our passwords as much as our iPods.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+