Attract more serious shoppers to your web site

Shoppers who buy stuff online appear to have done their “research” on what to buy offline. Buried in a report on online shopping,there’s the startling fact that the biggest proportion of Internet shoppers (36%) visit the web site to buy something as a result of having seen the item in a printed catalogue. Furthermore, this report on Internet shopping shows that people visit around four or five web sites looking for their desired item before making a decision.

These are important pieces of information for anyone trying to sell anything online. Firstly, the report confirms that you cannot neglect the offline world. You need to be promoting your products and services in traditional media, as well as online. Having a strategy for search engine optimisation, or spending hours on tweaking your pay per click adverts is going to produce only a few sales compared with the huge benefit of appearing in traditional offline media.

Secondly, what this report suggests is that having your products and services available on one web site is not enough. People are “sniffing around” for what they want. Since they visit more than one web site to help them make a purchasing decision, your items need to be sold on several prominent web sites as well. For those people with a single product web site, this means developing even more web sites using different approaches to sell the same single item.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »