A personalised website is the key to increased sales conversion rates. Far from being freaky, deep personalisation is what people prefer.
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
A website revamp is needed more often than most of us realise. Not only will redesigning your site help visitors it will help you too.
The best web designers are those which adopt these seven ways of working
Colour pictures might seem obvious to use, but black and white can create a bigger picture
Taking account of the psychology of web visitors is essential if you are to get the design of pages right and get your visitors to stay.
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
Responsive web design is necessary for mobile devices. But very little business activity happens on mobiles. You could be time wasting.
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be … Read more
Human beings average things out when they look at them. We do not perceive the details, which means that much web design could be wasted.
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
Web page placement of pictures can enhance your ability to get your message across. Picture position should match our concept of time.
People need context in order to understand what your web page is about
The age of your website visitors will influence the design of your pages. Older readers have different reading strategies than younger ones.
Your website is actually seen differently by men and women, with women focusing more on colour differences.
Online sales of products could be affected by the position on the page. You should put the most profitable items in the middle.
Websites often use boxes to show products or have square advert blocks. But research shows rounded corners lead to more sales.
Website design should focus on what people cannot see. Unattended peripheral vision can affect what people feel about your site.