Five failings of Internet Marketers

Hand pointing at a Internet Marketing illustration on blue background.Internet marketers are everywhere on the web; you can’t move for “experts” and “gurus” on Internet Marketing. Yet many are not real leaders in the subject; indeed, from a review of several “Internet Marketer” websites it rather looks like many of them have no idea as to what they are doing. Like you, I get lots of offers of advice and information from Internet Marketers, most of which I either ignore or delete within seconds. It all suggests the people peddling these Internet marketing solutions are really rather bad at marketing. Here are five failings of Internet Marketers – I hope you don’t do any of these….!

1. Producing rubbish products

Many so-called Internet Marketing Gurus have appalling products. They are badly written, poorly designed and ill-thought-out. There is often no real structure to the information and the material doesn’t flow well. Not only that, many are clearly from templates copied from other products, repeating the errors made by other so-called experts. The quality of many Internet marketing products is abysmal. If you want people to trust that you are an expert in your field, you need to produce good quality materials; not junk.

2. Not being original

There are dozens of Internet marketing products around which are much the same as another. Indeed, many Internet marketers sell identical products to other people. They appear to think that all they need to do is get a cheap product and sell it to make a killing. Indeed, they are often sold these products themselves on the basis that they will make them millions. Customers, though, want originality, they want deep thinking and analysis. They don’t want rehashed tosh. If you want to succeed with Internet marketing you need to be original, be a thought-leader.

3. Lacking business systems

Many Internet marketers appear to think all they need is a mailing list, a cheap product and they’ll make a mint. But try to ask them a question about their product, or send it back for a refund and you find you are in some kind of black hole. They don’t have the mechanisms in place to deal with customer service issues, for instance, because they are on to their next mailing; they are not running a business, but an email machine. If you want to succeed online you need to approach things in a completely business-like manner with proper business systems in place.

4. Focusing on a fast buck

All of the material I receive from some self-proclaimed “experts” is telling me how I can be a millionaire within weeks. Yet none of the people sending this material to me are actually millionaires. They are desperate to become millionaires and are convinced by their own nonsense that if they keep sending out their messages that they can gain massive amounts of income and that you can do the same. Solid businesses are not generally overnight successes. Even if a pop star hits the music scene as an unknown and becomes that proverbial “overnight sensation” you later discover they have been on stage for several years and have been going to singing lessons since they were ten. Focusing on a fast buck shows that these so-called Internet marketing experts have no real knowledge of business success.

5. Telling lies

Tropical islands must be full of Internet marketers. Not only that, Ferrari must have sold out of cars. You can hardly move for many “gurus” telling us that they work a few days a year and spend the rest of the time lounging on a tropical island only returning home to give their Ferrari a spin. It is all clear fabrication. Sometimes you can even see the edits in the images purporting to display the fruits of their success. Lying to customers is generally not a good idea…! You will get found out.

I am sure I could find several other failings of Internet marketers, but I imagine you know many more too. The truth is you don’t want to be like them – even if you do want to make a million from Internet marketing. Avoid these five failings and you could be on the right road to that success.

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Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
RT @UniOfBuckingham: If you missed us @MKJobshow at the weekend you can find out all about how our two year degrees and student life works… - 20 hours ago
Graham Jones

1 thought on “Five failings of Internet Marketers

  1. Oh, I’ve seen them all. They give Internet marketing a bad name like insurance. When looking through SEO forums one finds ten to one who advocate just using Private Label Rights articles and regurgitating them as a “product”. They will use “Forward” instead of “Foreword” and wear their ignorance on their sleeve. And if they have any success with some method … it’s certainly not the method they’re going to share with others. Whoever isn’t in this for the long haul won’t make much money, however, that doesn’t mean he won’t leave much damage in his wake. The wondrous thing though is: many adhere to money back strategies or if they market through e.g. Clickbank, then that’s built into the strategy anyhow. But guess what: still their refund rates don’t soar as would be appropriate. That can only suggest to me that many customers download a “crappy” eBook, but then never read it so that in the end one cynically wonders: does quality matter when a customer does not even check out the product?

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