It’s all in the title; why you should spend more time on the headline than the text
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
Blogging
Can you really be a self-publisher?
Being a self-publisher is a dream for many people. For others, it is a reality as they produce their own books and place them on Amazon. But then the real issues kick in – marketing, PR, distribution. Few people who become a self-publisher think they’ll end up spending less time on writing than anything else.
Companies need to blog more than ever before
Blogging is increasingly being used by businesses who feel restricted by other social media platforms. Even so, most businesses still do not blog.
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
When is the best time of day to write a blog?
Writing blog posts is an essential component of online marketing. But what is the best time of day to write a post?
The Daily Mail can actually make you a better blogger
The success of the Daily Mail website provides some lessons for bloggers.
Very tight deadlines will improve content marketing
Working to tight deadlines will improve your website content marketing thanks to two different psychological factors – naturalistic decision making and anticipated regret
How to produce 486 blog ideas in 15 minutes
To produce content ideas you need to use a system. The Search Bootcamp in London showed how.
Is the media being strangled by content?
The more content that is produced by companies the less they will want to engage with traditional media.
Content marketing should be central to your website
Website visitors are increasingly looking for good content. Blogs, stories, articles and so on are vital to your web success.
It takes 10,000 hours to be a successful blogger – really?
To be a successful blogger you need to start as soon as you can and keep on doing it. Start now and blog each day and you will get better.
Do you have a content marketing pathway?
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
Go for a walk before writing a blog post
Walking appears to boost creativity significantly – and that creative boost continues even after you have sat down to start writing a blog.
7 ways to capture your blog ideas
You need to capture your blog ideas the moment you get them, otherwise your memory will not store them. Use one of these 7 methods