Bloggers are only using half the power of blogging software – if that. The vast majority of people writing blogs are simply typing up their latest musings and adding them to a blog that is not even part of their main web site.
Indeed, the vast majority of blogs do not even look like the main web site, instead using a template provided by the blog software company, such as Blogger or WordPress. However, blogging software is merely a content management system, so it opens up many more possibilities for your web site. So here’s how to use blogging software to run your entire web site.
1. Host your blog at a separate domain name
Do not host your blog at blogspot or at some blogging hosting service. Get a domain name for your blog. By doing so you will be showing that your blog is a serious player. There are also some search engine optimisation benefits if you do this.
2. Avoid using blog templates
Either design your own web pages or get a designer to do this for you. Then insert the code from your blogging software provider to turn your design into a blog. Blogger, for instance, does not give much publicity to designing blogs using its “classic tags” system. But by doing so you just need to enter a few lines of code into your web design and it becomes a blog.
3. Create a separate blog for each section of your web site
If you create a separate blog for each section of your web site you can use it to divide up your material. It also means you can update any section of your web site from anywhere in the world without needing specialist software.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+