Increase web site traffic by dramatically upping your blogging rate

Web site owners complain constantly that they don’t get enough traffic. Indeed, if you don’t receive sufficient visitors to your web site, you won’t sell anything. And if your web site is designed simply to build your reputation, you won’t get far if you don’t have many people reading what you say.

Blogs certainly help you get increased attention. They are search engine friendly, for a start because they provide regular, fresh content. That’s what search engines love. However, even if you blog every day you may not get the traffic you want or deserve.

Interesting analysis on the relationship between blogging and traffic levels comes today from The Blog Business Summit. This shows that the blogs with the most traffic are those which have the greatest number of postings. The blogs that have multiple posts per day get to the top of the traffic rankings. But the blogs that only have a handful of postings a week are way down the list. I’ve done a quick correlation coefficient calculation and it is reasonably positive around +0.7, using the figures provided by The Blog Business Summit. What this means is that the more you blog, the more people you get visiting your site.

To start getting significant traffic you need to blog three or four times a day, these figures suggest. They also show that you are not going to get extremely high traffic unless you blog 25 times every day…! Now, that takes some doing if you are on your own and blogging is only a part of your business.

But it’s worthwhile remembering two key factors. Firstly, getting the highest ranked site is not as important as getting the right visitors. If your web site is making money by targeting 50 people who spend lots with you, there is no need to chase traffic rankings. Who visits your site is much more important than how many visitors you get.

Secondly if you get tons of traffic from writing 25 posts a day, they are not going to keep returning if your blog posts are just drivel. You need quality content to get people coming back. If your aim for high traffic and then just write 25 or more posts each day just to achieve that, you will quickly drop down the rankings as people give up reading your nonsense.

So, what should you do? Well, if you only blog occasionally you certainly need to increase your blogging frequency. If you blog each day, you need to blog more than once a day. That may sound difficult to do and time consuming. So I have added a ten-step programme on how to easily add extra content to your blog which you can find in my in-depth section.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »