Internet marketers lose revenue by ignoring emails

Internet marketers are losing money by ignoring emails they are sent from customers and potential clients. According to experts in running call centres, eGain, 44% of firms completely ignore emails they are sent by visitors to their web sites.

Some sectors are worse than others it seems. The telecomms industry – people who you think would understand communications – is the worst. They ignore six out of every ten emails they are sent. Also, the research shows that two thirds of companies take longer than 24 hours to answer emails.

These figures show that Internet marketers are behaving badly. It is rather like someone walking into a shop, asking a shop assistant a question who then completely ignores them, walks away and doesn’t return to the visitor for a day or two. That is clearly unacceptable, so why is the same behaviour online so normal?

It is obvious that successful online businesses are those that respond quickly to emails. Customers appear to be most satisfied if you respond within an hour of receiving the email. So you need to ensure that whenever possible you organise your systems so that rapid response to emails is made possible. Otherwise you are losing money and creating negative feelings about your business.

For more details on rapid response emails see the Email Articles.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »