As if the power of Google, MySpace and other big players isn’t enough to convince you of the need for user-generated content, consider a report in this week’s New Media Age magazine. A report on page 6 is headlined News International seeks user content for new free-paper site. The story goes on to report the fact that The London Paper is focusing on user-generated content for its online edition. According to the paper’s online editor, James Law, they want to steer away from merely repeating the content of the printed newspaper. User-generated content allows them to do just that.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.