A new report on user generated video shows that almost half of all online video watched last year was provided by Internet users themselves. The report also predicts that this will rise to 55% by 2010. In other words, user generated content will dominate. However, for the online video sites user generated videos only represented 15% of revenues. That means more people watch user generated material, but they don’t pay for it, or it doesn’t support advertising. With the obvious benefits of user generated content and its attraction to Internet users, it is going to be tough for people to make money from it. It requires a wholesale change in business models and attitudes from company directors or individual marketers. Any ideas on how we can make money from user generated video content? So far, traditional models clearly aren’t working well.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.