A new report on user generated video shows that almost half of all online video watched last year was provided by Internet users themselves. The report also predicts that this will rise to 55% by 2010. In other words, user generated content will dominate. However, for the online video sites user generated videos only represented 15% of revenues. That means more people watch user generated material, but they don’t pay for it, or it doesn’t support advertising. With the obvious benefits of user generated content and its attraction to Internet users, it is going to be tough for people to make money from it. It requires a wholesale change in business models and attitudes from company directors or individual marketers. Any ideas on how we can make money from user generated video content? So far, traditional models clearly aren’t working well.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+