Small web sites make more sense for Internet marketers

New research has discovered that advertising gets more click throughs from smaller web sites with less traffic than big sites with millions of visitors. What does this tell me? It suggests that the lower traffic sites are more focused on specific niche topics that are relevant to fewer people. But that means the advertising is more likely to be targeted and therefore is of greater interest. The lesson for Internet marketers is that the more narrowly your focus your site, the more valuable it will become to your visitors. That will make it more likely you’ll be able to profit from it. Don’t try to be all things to all people; instead, narrow your focus. Want to run a web site on “small business”? Don’t. Run a web site on “running a window cleaning business” or “operating a car hire business”. In other words, make your web site highly focused. You’ll get fewer visitors, so your ego won’t do so well. But you’ll gain higher click throughs on your product offerings and will therefore make more money. Once again this new study is further evidence for the value of The Long Tail.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

Internet Psychology

Is your brain back to front?

British businesses will spend this weekend on tenterhooks as they wait for Monday’s announcement from the Government about the ending of lockdowns. For the past couple of weeks, the mutterings from 10 Downing Street suggest

Read More »
Internet Psychology

Can you do boring tasks?

Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn through the Chiltern hills to dig a tunnel for the HS2 rail system. It will

Read More »
Fence painting
Online Business

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Read More »