The more content that is produced by companies the less they will want to engage with traditional media.
Category: Content Marketing
Survey reveals contradictory ideas from small business owners who appear confused by internet marketing options.
Website visitors are increasingly looking for good content. Blogs, stories, articles and so on are vital to your web success.
The main source of information in the B2B sector is articles. Other web content pales into insignificance.
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
Blogging at the weekends could be beneficial if you want more people to share your content on social networks.
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
Content marketing is essential online but many people say they cannot produce enough of it. These are the same people who manage to write thousands of words every day…!
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.
How long should content be – especially in the business to business world? The answer is not as simple as it seems.
The constant demand for fresh online content can bring human problems in terms of burnout and stress, which in turn actually reduce online productivity.
Other people can often see what your business needs to write about better than you
Producing more and more content is a real problem for many people. But you have much more content than you think you have.
Handwriting engages parts of the brain not used when we type on a keyboard. For better web content, start with handwriting
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
There is plenty of web content you can copy. But research shows people prefer originality over availability.
Microsoft study on content multitasking reveals a problem caused by the Internet. We cannot multitask.