Emails after work make for an unhappy workforce
Work emails seen during non-work hours lead to conflict and psychological problems for workers
America leads the way on email marketing
Study shows that American firms use email marketing more effectively than those in Europe
Mobile email users frustrated by formatting
Most people receive email on mobile devices these days, but email marketers are failing to satisfy them
Email is mostly mobile nowadays
Unless your marketing emails are responsive and aimed at mobile users, you will be less likely to succeed with email marketing.
Stop checking your email – it stresses you out
Stop checking your email so often; it is not good for you. Companies should encourage email check-in times.
Is email marketing successful or just plain easy?
Email marketing continues to be the most highly rated form of Internet marketing. But that might be because it is easy.
Why do businesses send such stupid emails?
Brands send out emails which do not get opened in spite of knowing what people really want.
Email marketing should be even more personal
Personalisation of email marketing doesn’t go far enough. To gain more engagement you need to make it even more personal and individual.
Email is not your enemy
Email critics are getting ever louder, but email is not the problem; job design is the problem.
Email Marketing Tops Online Selling Methods
Email marketing consistently comes out as the best method of generating sales online. It is significantly better than social media.
3 Ways to increase email open rates
Email open rates are falling, yet some industries outperform others significantly. Learning from those sectors shows three things you must do to boost email open rates.
How to get people to take notice of your emails
Competition for attention is fierce in emails. Here are tips on getting your emails noticed.
How much email marketing is too much?
Can you send out too much email marketing? Will your customers get annoyed or fed up? This article explores the boundaries.
Email marketing depends on your brand image
Email marketing has limited impact if the recipient does not know who you are. Study shows that offline branding could be vital in email success.
Make sure emails are mobile friendly
Smartphones are now the main way of accessing email. If your emails are not mobile friendly expect lower results.