Email marketing is known to be more profitable than basic web marketing and significantly higher in value to a business than social media marketing. However, many businesses fail to use email marketing effectively. They do not even understand the basics, according to a recent study. So, to help with that, here are my five top email marketing books that will help you get the most from email marketing.
If I want to know anything about email marketing, the first person I’d ask for advice is Ian Brodie – who just happens to be the author of this book, Email Persuasion. This book takes you through several ways that will help you both captivate and engage your audience. You will discover how to get people to sign up in the first place, as well as how to get them to buy from your emails. There are chapters on the technology to choose as well as how to write emails that engage people and make them want to read. This book should be on the shelf of everyone running or wanting to start any kind of email marketing campaign.
Email Marketing for Dummies
No list of books on Internet subjects is really complete unless you have something from the “For Dummies” range. The format of these books and the approach they take means that they are easy to use and straightforward to understand. This range of books are the kind of thing you can dip in and out of, as you deal with specific issues. Email Marketing for Dummies is no different. It contains several sections that you can use for specific things, so you can use this book as a desk reference. Of particular value, though, is the chapter on setting your email strategy – an often forgotten part of email marketing.
This one of my five email marketing books is much more focused on writing emails, than any other aspect of email marketing. We all know that all-too-often a company appears to have set up a campaign with all the technological bells and whistles in place, only to neglect the content of their emails. Quite apart from grammatical errors and spelling mistakes, a large number of marketing emails are just badly written. This book will help you avoid that issue. It explains things like how to write good subject lines as well as the three parts of an email that readers expect to see. There is even a model email you can use to help you produce the best kind of email for your clients and potential customers.
OK, I admit it, this is not a real email marketing book. However, it has tremendous advice in it for email marketers because it focuses on how to be an effective email communicator – which is clearly essential for anyone involved in email marketing. One of the key elements of this book is productivity and how you can be more time-efficient with email. That is obviously necessary for email marketers. This book will ensure that you prioritise things and that you have an effective email management system in place. This is essential for email marketers because once you start a campaign you are going to get a lot of replies and enquiries. If your basic email system is not well organised, then your email marketing campaigns will suffer. That’s why you need this book.
Declutter your inbox
This book takes you through nine steps to make sure that your inbox has in it only the things you really need to deal with. The focus of the book is eliminating “email overload”. That can become a real issue for email marketers. As campaigns get bigger and more effective, you will get an increase in incoming mail, clogging up your inbox. This book provides you with a complete and straightforward method of managing incoming email, so that you are not overwhelmed with emails from your customers or potential clients.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+