Internet Psychologist
OK, I know, it is September, and I am talking about Christmas. Sorry for bringing it up so early. Even if you are not Christian and don’t celebrate Christmas, late December is still an important time of the year for businesses. It’s the traditional time when people hand out business …
This week has been somewhat frustrating in the Jones household. It all started when I noticed that the butter I got out of the fridge was slightly softer than usual. I put it down to the hot weather. After all, the outside thermometer in the back garden was reading 34 …
This is an interview I did for “The Leadership Podcast” covering a range of issues on how to do business online, particularly following the COVID-19 Pandemic.
Following the crowds is not a good idea to prevent COVID-19. But equally following the business crowd is not a good idea for your company success.
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
30 years of the World Wide Web has flown by. Can you remember life before the Internet? It was more cumbersome and time-consuming but was less stressful and we were less angry with each other.
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
You can sell more online if you tap into the psychological decision-making styles of your website visitors
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.