Internet Psychologist
Every business has customers they do not want. Just ask the 331-year-old private bank in London’s Strand, Coutts and Co. They didn’t want to have Donald Trump’s friend, Nigel Farage as a customer any longer. So, they told him they were closing his account and that he would need to open a bank account elsewhere. … Read more
producing a vision for what you are going to do and why you will do it. Forget thinking about what other people will do. You can forecast your future if you create it.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.
OK, I know, it is September, and I am talking about Christmas. Sorry for bringing it up so early. Even if you are not Christian and don’t celebrate Christmas, late December is still an important time of the year for businesses. It’s the traditional time when people hand out business gifts or ask their clients … Read more
This week has been somewhat frustrating in the Jones household. It all started when I noticed that the butter I got out of the fridge was slightly softer than usual. I put it down to the hot weather. After all, the outside thermometer in the back garden was reading 34 degrees. However, I had to … Read more
This is an interview I did for “The Leadership Podcast” covering a range of issues on how to do business online, particularly following the COVID-19 Pandemic.
Following the crowds is not a good idea to prevent COVID-19. But equally following the business crowd is not a good idea for your company success.
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
30 years of the World Wide Web has flown by. Can you remember life before the Internet? It was more cumbersome and time-consuming but was less stressful and we were less angry with each other.
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
You can sell more online if you tap into the psychological decision-making styles of your website visitors