Fence painting

When did you last paint your garden fence?

If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.

Christmas presents

Are you ready for Christmas?

OK, I know, it is September, and I am talking about Christmas. Sorry for bringing it up so early. Even if you are not Christian and don’t celebrate Christmas, late December is still an important time of the year for businesses. It’s the traditional time when people hand out business …

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30 years of the World Wide Web

30 years of the World Wide Web has flown by. Can you remember life before the Internet? It was more cumbersome and time-consuming but was less stressful and we were less angry with each other.

Mobile shopping basket

Don’t get fooled by the buzz about mobile shopping

Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.