How good is your business forecasting?
producing a vision for what you are going to do and why you will do it. Forget thinking about what other people will do. You can forecast your future if you create it.
Online Business
When did you last paint your garden fence?
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.
Are you ready for Christmas?
OK, I know, it is September, and I am talking about Christmas. Sorry for bringing it up so early. Even if you are not Christian and don’t celebrate Christmas, late December is still an important time of the year for businesses. It’s the traditional time when people hand out business …
Should you go back to basics for selling?
This week has been somewhat frustrating in the Jones household. It all started when I noticed that the butter I got out of the fridge was slightly softer than usual. I put it down to the hot weather. After all, the outside thermometer in the back garden was reading 34 …
How to do business online
This is an interview I did for “The Leadership Podcast” covering a range of issues on how to do business online, particularly following the COVID-19 Pandemic.
Are you heading to the beach today?
Following the crowds is not a good idea to prevent COVID-19. But equally following the business crowd is not a good idea for your company success.
Why are so many people wasting time with web search?
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
30 years of the World Wide Web
30 years of the World Wide Web has flown by. Can you remember life before the Internet? It was more cumbersome and time-consuming but was less stressful and we were less angry with each other.
Psychographic segmentation is vital to your business: 10 things you need to know about your customers
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
Why people won’t buy from your website if they think it is risky
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
It’s not fake news you should worry about, but fake people
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
Yet more evidence that digital is not the “holy grail”: you need to use print more
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
Don’t get fooled by the buzz about mobile shopping
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
How to use decision-making styles to sell more online
You can sell more online if you tap into the psychological decision-making styles of your website visitors
Can you create a consumer subculture?
If you can create a consumer subculture for what you sell, then you are on to a surefire winner