Online video is a waste of your time
People spend hours only watching short snippets of online video and not getting the complete story. That wastes their time and yours if you produce video.
Online Business
Is your business ready for being instant?
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
Active website users want even more from your business
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Study of ebook usage shows how to run an online business
The secret to online success is revealed: there is no secret. Your online business depends on working hard on three main factors.
More confusion for Internet users thanks to Microsoft Teams
Microsoft Teams is the latest messaging apps to hit the Internet. How many more do we need? The more choice, the more “paralysis” sets in.
What’s stopping your customers from being loyal?
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.
My server destroyed my WordPress website
For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.
Dominant super-sites force other websites to their way
Dominant players on the web focus the mind of users; that means your website needs to be like the dominant sites
Making your online products seem tangible will raise sales
Website visitors need to see the tangibility of products to help encourage them to buy. But how do you do that in two dimensions online?
What is the number one app you should use more than others?
There is one app you should use more than any other. But which one is it? The result might surprise you.
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Savvy shoppers actually start shopping on the web
Most shoppers start their shopping journey online. At the same time most businesses are failing to get digital marketing right. Business is out of touch.
Would you actually cry if you lost a valuable file?
Losing files has an impact on your business, but failure to backup also has a psychological impact upon you.
Are you using the best method of communication?
Several different methods of communication are now available. Are you using the right one each time?
Five ways to prove you are an expert
Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.
What kind of app does your business need?
You can develop all kinds of apps, but research suggests only one kind of app has any real longevity. That’s the kind you should develop.
Mistakes on your website could lose you money
Study shows that people lose faith in websites that have mistakes and errors
Five ways to annoy your website visitors
Your website visitors will be quickly annoyed if you do the wrong things. Here are five key things to avoid.
What prevents you from understanding your customers?
Business owners fail to get to grips with understanding their customers. But what is the real issue in understanding your customers?
Is your website actually useful to people?
Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.