How to do business online
This is an interview I did for “The Leadership Podcast” covering a range of issues on how to do business online, particularly following the COVID-19 Pandemic.
Online Business
Are you heading to the beach today?
Following the crowds is not a good idea to prevent COVID-19. But equally following the business crowd is not a good idea for your company success.
Why are so many people wasting time with web search?
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
30 years of the World Wide Web
30 years of the World Wide Web has flown by. Can you remember life before the Internet? It was more cumbersome and time-consuming but was less stressful and we were less angry with each other.
Psychographic segmentation is vital to your business: 10 things you need to know about your customers
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
Why people won’t buy from your website if they think it is risky
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
It’s not fake news you should worry about, but fake people
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
Yet more evidence that digital is not the “holy grail”: you need to use print more
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
Don’t get fooled by the buzz about mobile shopping
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
How to use decision-making styles to sell more online
You can sell more online if you tap into the psychological decision-making styles of your website visitors
Can you create a consumer subculture?
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
What do business people want? Detail, not pictures
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
How to sell more online – use the phone…!
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
People prefer real world shopping because of the experience
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
It’s a myth that you can make money online
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.