This is an interview I did for “The Leadership Podcast” covering a range of issues on how to do business online, particularly following the COVID-19 Pandemic.
How to do business online
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If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.