A personalised website is the key to increased sales conversion rates. Far from being freaky, deep personalisation is what people prefer.
The decision to buy is made in an instant. But you want that decision to go in your favour. How can you achieve that?
Is the Internet stressing you out? It is causing a large amount of stress. In Stress Awareness Month it is important to re-evaluate your use of the Internet so you can reduce your stress levels.
Email will be banned in the UK after Brexit has happened following a discovery about severe psychological effects that this form of communication has.
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
30 years of the World Wide Web has flown by. Can you remember life before the Internet? It was more cumbersome and time-consuming but was less stressful and we were less angry with each other.
Social media disrupts the way you perceive time. As a result, social media is affecting your ability to work productively. Something needs to be done.
Psychographic segmentation is vital to your business: 10 things you need to know about your customers
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
Personal productivity is at an all-time low. We are doing less, whilst being more active. The way we use the Internet is the problem. Here are 5 steps to solve the issue of online productivity.
What a year it was in 2018 for the Internet. Significant changes in our attitudes to the online world combined with dramatic influences around the globe.
Mobile phone usage is associated with lower well-being and mindfulness
Storytelling is fundamental to business success. Websites used to tell stories. Now they just make an offer. That’s one reason why bounce rates are high.
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
Google’s AI for Gmail is not as a clever as it makes out. You could end up making fundamental errors if you rely on it.
The social networks and your social media posts are in charge of your life, instead of you. Is it time to set a routine for social media usage?
Google is 20 years old today, officially that is. In fact Google started more than 22 years ago. Has it become so important we would not cope without it?