Online Business
It’s not fake news you should worry about, but fake people
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
27th August 2018
Category: Blog
Internet Marketing
Are you annoyed by adverts for things you have just bought?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
23rd August 2018
Internet Marketing
People now decide how they want to receive a company’s marketing messages
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
6th August 2018
Content Marketing
Your content marketing risks not working if you use the biggest words
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
31st July 2018
Internet Psychology
You need to say “thank you” to your customers more often
Saying thank you should go deeper and you should express more gratitude to customers. Research shows we are inhibited from saying thanks.
23rd July 2018
Internet Psychology
Rude emails have a wide impact
Rude emails have an impact that goes beyond upsetting an individual. The stress of incivility in emails spreads to colleagues, friends and family.
17th July 2018
Content Marketing
Five ways to measure content marketing
Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.
2nd July 2018
Online Business
Yet more evidence that digital is not the “holy grail”: you need to use print more
People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.
26th June 2018
Internet Psychology
Are people more likely to tell lies or be truthful online?
It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.
4th June 2018
Internet Psychology
How important are colours on your website these days?
Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.
21st May 2018
Content Marketing
Here are 3 reasons why I shall no longer be sharing your content after today
Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.
14th May 2018
Internet Psychology
Why do people believe fake news?
Do you believe fake news? Do you even know what is fake? The chances are you believe things which are inaccurate or downright false because the information aligns with your personal views. Essentially, people believe fake news because they want to.
8th May 2018
Productivity
Time management techniques don’t work when you use the Internet
Time management techniques do not always work. No matter what the time management gurus will tell you, it isn’t always possible to follow the rules about productivity or use the techniques that will supposedly transform your day. So what do you do when all time management techniques fail?
4th May 2018
Blogging
Can you really be a self-publisher?
Being a self-publisher is a dream for many people. For others, it is a reality as they produce their own books and place them on Amazon. But then the real issues kick in – marketing, PR, distribution. Few people who become a self-publisher think they’ll end up spending less time on writing than anything else.
30th April 2018
Online Business
Don’t get fooled by the buzz about mobile shopping
Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.
25th April 2018
Social
Is there a hidden bias in social media that is harming your business?
Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.
23rd April 2018
Social
Will you follow Wetherspoon? Not any more – you can’t
Wetherspoon has shut down all it social media activity with immediate effect. Is this sensible? Is it a publicity stunt? Or is it the start of a trend where businesses re-evaluate social media and find it lacking?
16th April 2018
Internet Psychology
Creating a sense of psychological ownership will boost sales
Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.
4th April 2018
