Category: Blog

Notepad with words measure content marketing concept
Content Marketing

Five ways to measure content marketing

Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.

Truth and lies on chalkboard
Internet Psychology

Are people more likely to tell lies or be truthful online?

It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.

Colours on your website should be recognisable
Internet Psychology

How important are colours on your website these days?

Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.

Sharing your content is easier on social networks
Content Marketing

Here are 3 reasons why I shall no longer be sharing your content after today

Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.

do you believe fake news
Internet Psychology

Why do people believe fake news?

Do you believe fake news? Do you even know what is fake? The chances are you believe things which are inaccurate or downright false because the information aligns with your personal views. Essentially, people believe fake news because they want to.

Time management techniques use diaries like this one
Productivity

Time management techniques don’t work when you use the Internet

Time management techniques do not always work. No matter what the time management gurus will tell you, it isn’t always possible to follow the rules about productivity or use the techniques that will supposedly transform your day. So what do you do when all time management techniques fail?

Text sign showing Self Publish. Conceptual photo Publication Write Journalism Manuscript Article Facts written on Notebook Book on the jute background Marker next to it.
Blogging

Can you really be a self-publisher?

Being a self-publisher is a dream for many people. For others, it is a reality as they produce their own books and place them on Amazon. But then the real issues kick in – marketing, PR, distribution. Few people who become a self-publisher think they’ll end up spending less time on writing than anything else.

Mobile shopping basket
Online Business

Don’t get fooled by the buzz about mobile shopping

Mobile shopping is a hot trend at the moment. The web is buzzing with stats and data about the surge towards mobile shopping. Advertisers are pushing their efforts towards mobile too. It is as though the desktop is being ditched. Yet the desktop is responsible for more transactions than mobile. The headlines mislead.

Social media bias is like following sheep
Social

Is there a hidden bias in social media that is harming your business?

Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.

Psychological ownership comes from trying on clothes
Internet Psychology

Creating a sense of psychological ownership will boost sales

Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.

Artificial intelligence and consumer behaviour will be used to study online shopping
Internet Psychology

Artificial intelligence and consumer behaviour work well together

Artificial Intelligence and consumer behaviour go well together. Consumer behaviour is difficult to analyse as it varies a great deal. Often, you need in-depth studies to see what is going on. Artificial intelligence (AI) can cut through that and give you ideas on how to sell more.

Hashtag word in search box
Social

Are hashtags dead? The problems with using a #hashtag

Hashtags are highly popular yet most are, frankly, useless. Some appear to be able to garner huge support, such as #metoo, but others fade into obscurity. Hashtags also polarise and change behaviour. So they might not be as valuable as we think.

Facebook business dislike key
Social

What now for the business use of Facebook?

Facebook is under fire from all directions. Business investors are losing confidence. Governments are threatening legislation. Users are engaging less. We could be witnessing the beginning of the end of Facebook. Or we could be watching the emergence of a new style social network. Either way, there are huge implications.

Woman working outside on the beach
Internet Psychology

Is it worth working outside?

Outside working could have significant benefits for your business. Research shows that we learn more and remember more when we are in the open air, than when we are inside a building. It seems that being indoors affects our attention.

Road sign saying "Mindfulness"
Internet Psychology

Will mindfulness help your online business?

Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.