Narcissistic behaviour appears to be increasing online. What problems can that cause for you and how do you deal with it?
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
Can you really achieve inbox zero? This article investigates the concept and looks at the psychology behind email overload.
The World Health Organisation has classified excess video gaming as a mental disorder. This has real implications for online businesses.
Online conference calls and webinars could be reducing productivity, rather than raising it. People often end up meeting face-to-face to repeat those calls.
Vast amounts of social media are not social, but automated messages. How much automation is too much?
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.
Social media is harmful to children. Numerous studies now point to emotional damage, particularly for younger children. Here’s what you can do about it.
New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.
Blogging is increasingly being used by businesses who feel restricted by other social media platforms. Even so, most businesses still do not blog.
People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.