Vast amounts of social media are not social, but automated messages. How much automation is too much?
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.
Social media is harmful to children. Numerous studies now point to emotional damage, particularly for younger children. Here’s what you can do about it.
New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.
Blogging is increasingly being used by businesses who feel restricted by other social media platforms. Even so, most businesses still do not blog.
People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.