People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground.
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Political study shows how to get the most out of social media – and business people won’t like it. You need to do what Donald Trump does.
Why do people avoid securing their computers? Millions of computers are unprotected from hacking and viruses? Why?
Research shows that “trolling” is contagious. You can become an online troll if other people around you are negative and you are in a bad mood.
The UK is gripped by politics at the moment with local elections across the country and an impending general election. Take note, online businesses…!