Online Business
How to sell more online – use the phone…!
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
31st July 2017
Category: Blog
Internet Marketing
Online advertisers are failing to make the most of mobile
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
21st July 2017
Internet Psychology
Here’s why you don’t get comments on your website
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
14th July 2017
Internet Marketing
Are marketers going down the wrong road?
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
4th July 2017
Online Business
People prefer real world shopping because of the experience
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
26th June 2017
Online Business
It’s a myth that you can make money online
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
23rd June 2017
Online Business
Forget video or blogging if you want to reach business leaders
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
20th June 2017
Internet Psychology
Is your website personality attractive enough?
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
6th June 2017
Internet Psychology
Five reasons you don’t need mobile access on The Tube (or any metro or subway)
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground.
1st June 2017
Email
Is communication getting too complex for brands?
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
29th May 2017
Social
Well would you believe it? Donald Trump is right about Twitter
Political study shows how to get the most out of social media – and business people won’t like it. You need to do what Donald Trump does.
17th May 2017
Politics
Cyber attack – why don’t people update their computers?
Why do people avoid securing their computers? Millions of computers are unprotected from hacking and viruses? Why?
15th May 2017
Internet Psychology
You too could be an Internet Troll
Research shows that “trolling” is contagious. You can become an online troll if other people around you are negative and you are in a bad mood.
12th May 2017
Online Business
Three facts that Internet businesses can learn from UK politics
The UK is gripped by politics at the moment with local elections across the country and an impending general election. Take note, online businesses…!
5th May 2017
Social
Does business use of social media do more harm than good?
Study shows that business activity on social media only works in the short-term. Long-term it leads to reduced sales.
28th April 2017
Internet Psychology
How to select the right profile picture
Don’t choose your own profile picture. Science shows you’ll make the wrong choice.
24th April 2017
Online Business
Is your website suitable for what your customers really want?
Studies show that the number one way people want to engage with a business is through their website. No longer do people want to talk to you.
6th April 2017
Content Marketing
How to grab the attention of busy business people
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
4th April 2017
