Your business blog needs really strong opinions from you

Readers of your business blog don’t come along just to find out your latest news. No, according to research from the market research company Synovate, most people read blogs for the opinions they carry, not for their news value.

The study was really looking at how much value people placed in blogs and how popular they were in America. However, hidden away in the study’s statistics is the fact that 65% of blog readers visit those blogs to read the opinions of the writer. Only 15% of blogs are read for their news content.

What this means for business bloggers is that you are more likely to gain loyal readers for your company web site if it has opinions rather than mere “fact”. In other words, stop providing “news updates” and the like. Instead, give your views on the news. Indeed, having a web page entitled “news” looks likely to be a turn off for your visitors in the first place.

So, if your business blog includes things like “updates” or “news” – stop…! Convert those items into opinions and your reader loyalty looks set to increase.

17279

Get blog posts like this each week

Sign up to receive my weekly blog digest every Monday

Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Graham Jones

@grahamjones

Graham Jones is an Internet Psychologist, professional speaker and author of 32 books who helps businesses understand the online behaviour of their customers
Google's AI for Gmail is stupidity not intelligence https://t.co/GatdspANAh https://t.co/aZvRdngJCX - 16 hours ago
Graham Jones
Cover page of free report

Weekly Online Business Advice

FREE

Get FREE advice to boost your online business EVERY

Saturday morning

And get this free booklet too

This site uses cookies

This website uses cookies to improve your experience with the site and to enable some functions to operates. Google Analytics is also used on this site. Please either accept or reject Google Analytics Cookies on this site.