The Scotsman newspaper just called to interview me about Christmas shopping. They wanted to know why so many people do their shopping online – and what they should look out for in terms of any scams.
Other posts that might interest you:
- How to boost your blog by scheduling more content Your content marketing will only work if you produce it regularly. You need to schedule and plan, just like professional publishers
- People prefer real world shopping because of the experience Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
- Why are online shops struggling against the real world? Online shopping is a minority activity. Forget the "mobile first" nonsense too. Most people want to go to real shops.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+