The Scotsman newspaper just called to interview me about Christmas shopping. They wanted to know why so many people do their shopping online – and what they should look out for in terms of any scams.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.