Blogs are a great way to get your message across on the Internet and have it published almost immediately. It is the ideal way to provide information, education and if done well, can create wealth and multiple sources of income for you.
For your blog to be effective you need to ensure that it either solves someone’s problems, removes their pain or increases their pleasure. To me, it is the perfect online selling tool that will drive business, leads and sales. I have found that the best way of having an effective blog is to make it conversational, interesting with valuable content, but also engaging and involving the reader.
As a businessperson or SME it has many practical applications in that it will:
- Increase targeted traffic to your site
- Boost your search engine rankings
- Build rapport for increased sales
- Increase the lifetime value of clients
- Prove your expertise
- Compliment your newsletter
- Generate press coverage
There are many differences between websites and blogs:
- No need for a webmaster for updates
- Publish directly from your computer
- Content changes instantly
- No complex uploading
- Dont need knowledge of HTML
- Automatic archives
- Customer interaction
- Instant syndication
Another effective technique that I use is when commenting on other peoples blogs, I add a link back to my website as well as a keyword or phrase I want to rank in the search engines. With high ranking sites, I will quickly get targeted referral traffic.
Once you have created your blog, it will be published almost immediately.
I would suggest that you also submit you blog to the directories. Some of the more popular directories to submit your blog to for a free one way backlink include.:
So don’t wait, whatever your hobby, business or passion, share your stories with the online world. Take a look at my blog at http://blogger.frankfurness.com
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Frank Furness CSP CFP TOT is a professional speaker and trainer specialising in financial services sales and sales management. He has educated, entertained and inspired audiences in 48 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free Sales Tips & Ideas newsletter, email firstname.lastname@example.org and for resources take a look at http://www.frankfurness.com and http://www.frankfurnessresources.com
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Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+