UK E-tailers Struggle to Convert Web Hits Into Sales

Only 7% of Online Shoppers Visiting a Site Complete a Purchase, States Sage Pay’s E-business Benchmark Report.

Today Sage Pay, the UK’s fastest growing payment provider (PSP) launches it’s E-Business Benchmark Report, — a study representing the views and opinions of over 2,000 online businesses currently operating in the UK.

Split into four categories – marketing, influencing a purchase, making it easy for people to pay, and security and fraud- the report combines statistics and case studies from real businesses including Graze.com and Hawes and Curtis.

“As the ecommerce market matures, e-businesses need to do more to make the most of their potential” comments Simon Black, Managing director at Sage Pay. “The stats show that merchants are pretty good at getting shoppers to their site but at the crucial point they are letting customers slip away. Our report identifies what successful businesses are doing to get customers buying and provides those doing business on the net with an opportunity to benchmark their e-business.”

As well as useful tips and advice for online businesses of all sizes, other key findings in the report include –

    
- Providing on-site reassurance such as a security policy and money back
guarantee helps with checkout success

- E-businesses with fewer checkout pages convert more sales

- Social media drives loyalty and helps to convert sales

- Successful e-businesses customise their payment pages (97%)

Of particular interest to banks and industry bodies will be the findings associated with 3D Secure and card data security. Although around 65% of e-businesses agree that Payment Card Industry Data Security Standards (PCI DSS) is important, a third of respondents collecting, storing or transferring card data don’t know whether they are compliant or not. These results correlate with earlier studies conducted by Sage Pay and show that e-businesses are still struggling to understand regulations.

To download a complimentary copy of The E-Business Benchmark Report, visit – http://www.benchmarkyourebusiness.com.

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »