Social networking brings international business to Cheshire PR agency

Boomerang PR agency in Cheshire has been hired by internationally renowned Anna Goodson Management (AGM) in Canada to support its expansion in Europe.

The Montreal-based agency – which represents some of the most celebrated illustrators from around the world – has appointed Boomerang PR in Radway Green, near Crewe to launch an integrated PR and social media marketing campaign and raise its profile across the UK.

AGM decided to work with Boomerang PR after discovering the company’s own Creative Boom magazine on Twitter. The e-zine was created by Boomerang’s founder, Katy Cowan and was launched in July 2009 to support the creative industries.

Founder of AGM, Anna Goodson, said: “By launching their own online magazine, Katy and her team at Boomerang PR clearly have a solid understanding of social media and the creative industries and were just the inspiration we were looking for. We’re confident their expertise will help launch AGM into the UK market and support our plans for further expansion.”

Katy Cowan, founder and managing director of Boomerang PR, said: “We launched Creative Boom to not only support other businesses but also to help raise our own profile amongst the creative industries both at home and abroad.

“Using social media as an inexpensive and highly effective marketing tool, we spread the word about the site and have benefited hugely ever since. We’ve had dozens of enquiries from as far away as Australia, America and Canada.

“Anna Goodson Management first advertised with Creative Boom in September and our relationship has since blossomed to provide further PR and social media support. We’re really excited to be working with Anna and her team. Her agency is huge in Canada and North America and we plan to support her ongoing success by creating a real buzz around AGM here in the UK.”

Anna Goodson Management (AGM) is an innovative, boutique-style agency serving the global marketing needs of the visual arts community. Founded in 1996, AGM is driven by passion and a commitment to providing exceptional personal service to artists and clients. Today, AGM’s illustrators work with some of the leading advertising agencies, design firms, magazines, publishers and newspapers in the world.

Boomerang PR is a PR and digital communications agency based in Cheshire, UK and specialises in public relations, social media marketing, search engine optimisation and web development. Other recent client wins include THECUBE in London; the North West’s largest provider of IVF treatment, Manchester Fertility Services and online recruiter, British Medical Jobs.

Katy Cowan added: “Thanks to the Internet and free resources like social media, small businesses are now able to operate on a global scale. Since we started tweeting about our services and launched our own Creative Boom magazine, we’ve won clients not just in Staffordshire and Cheshire but as far away as Canada and Australia.

“Consequently, companies are wising up to the power of the Internet and social media marketing and there is growing demand for our services. We have a feeling 2010 is going to be our best year yet and we have the skills and expertise to translate our own success and get people noticed both online and offline.”

Boomerang PR also runs and manages Creative Boom – an online magazine dedicated to inspiring, celebrating and supporting the creative industries throughout the UK. Launched in July 2009, the site has grown significantly and now has over 1,700 hits per day, more than 200,000 hits each month and more than 600 subscribers. The website has recently expanded to include a Creative Boom Jobs Board as well as ‘Creative Boom Hubs’ – 20 regional e-zines which aim to create creative networks throughout the UK.

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