Global mobile video traffic will account for more than 60% of global mobile data traffic by 2016 according to Visiongain’s latest management report “Mobile Video & TV on Smartphones: Market Drivers and Challenges Report 2011-2016” which offers an in-depth analysis of all the latest developments in this exciting and emerging market. The market will increase at a CAGR of 28% with revenues reaching $22.5 billion by 2016. This report provides industry viewpoints, case studies along with diverse scenario analysis.
The mobile video and TV market needs to overcome several challenges during the forecast period. Currently, the mobile video and TV services are straining the 3G networks; our research suggests that operators will migrate to LTE to solve the bandwidth/capacity issues. Operators do not want to lose the revenues from data intensive services such as mobile video and TV and will embrace LTE with full gusto.
Streaming videos with Sling’s Android player over Verizon’s 4G network has already been a success in the US. Verizon’s current LTE roll-outs cover 143 markets and 160 million people. By analysing this and similar developments, we provide an insight into the best mobile video and TV business models and revenue channels.
The report gives an insight into the strategies of key stakeholders in the mobile video & mobile TV ecosystems. Visiongain believes that understanding the competitive landscape and identifying voids will help the players in designing monetising strategies and gain early movers advantage.
For further information on this report click on:
- Mobile Video Consumption to Surpass 693 Billion Minutes by 2015, Says In-Stat (prweb.com)
- Juniper Research: Mobile video calling users to exceed 130 million by 2016 (intomobile.com)
- In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data] (hubspot.com)
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