1&1 Internet Ltd., (www.1and1.co.uk), a global leader amongst Web hosting providers, today revealed interesting results from its launch campaign for 1&1 MyWebsite – an easy online application that creates an attractive and highly-tailored business website in minutes. 1&1 reveals that in response to its prime-time TV advertisements for the product, thousands of UK small firms have now taken to the Web – many for the first time. Surprisingly, the Top 10 sectors launching online is led by ‘Management consultant’. Managers are followed by ‘Building contractor’, ‘IT consultant’ and ‘Photographer’. As a consequence of the new wave of businesses going online, the Internet provider also announces the broadening of its TV spots with 3 ad versions being used in rotation, to reach out directly to more types of UK business and encourage their first steps online.
Since September, 1&1 has deployed a TV ad campaign directed at small business owners, tradesmen, the self- employed, professionals and entrepreneurs who require a website on the Internet. 1&1 aims to satisfy the hundreds of thousands of UK business owners that nowadays could benefit from a website. The first results show that 1&1 has successfully engaged with thousands of British firms that were in need of an easy method to launch a web presence. 1&1’s data provides a useful snapshot of which industries are investing in the Internet. The Top 10 business types ordering a MyWebsite package are as follows: 1) Management Consultant, 2) Building Contractor, 3) IT Consultant and Photographer jointly, 4) Marketing consultant, 5) Specialist retailer, 6) Landscape gardener, 7) Electrician, 8) Estate Agent, 9) Plumber, 10) Garage service & repairs.
The blanket nature of 1&1’s prime-time TV campaign means that it is possible to analyse which business sectors were most in need of a website. No simultaneous print or online marketing activities for the product have affected the results. The data gives a strong hint that many management consultants may be setting up in business during these times of economic challenge. The results also show traditionally less web-present firms such as builders, gardeners and garages are most likely to be looking toward the Internet for new sales and marketing opportunities.
Oliver Mauss, CEO 1&1 Internet Ltd., said “Our MyWebsite campaign is clearly inspiring business owners by showing just how quickly and easily one can launch a good looking, industry-tailored website. These businesses can benefit hugely from being online and we include impactful elements such as social media and mobile functionality to ensure that their website works hard”.
With its TV spot, 1&1 explores how many types of busy UK business today need a website of which they can be proud. The ad shows 1&1 MyWebsite in action – creating a professional-quality, feature packed website specially tailored to example businesses from the 120 industry sectors which it includes. Many different types of hands are used to show just what light-work it is to create a website – in minutes. 1&1 has now released two further versions of the TV ad to directly address a number of further business sectors. All 3 TV ad versions are currently airing during prime-time slots. 1&1 believes that the ads are an effective way to inspire business owners at a convenient time when they are able to think creatively and about their business development. The ad versions now comprise: ‘Version 1 – Consultant, Electrician & Nursery’, ‘Version 2 – Hairdresser, Accountant & Photographer’ and ‘Version 3 – ‘Car Dealer, Fashion Boutique & Dental Practice’.
An example of an attractive 1&1 MyWebsite is Glebe House Dental Care, www.glebehousedentalcare.co.uk
Mauss added, “Our TV ad is certainly raising awareness of the 1&1 brand and helping us to realise our goal of being the go-to provider for UK small businesses needing online solutions. It is pleasing to share in the online success of many thousands of UK firms”.
Since 2000, 1&1 has been at the forefront of promoting and driving the use of the web by UK small businesses. As a global leader among web hosts, 1&1 is well placed to deliver a high quality service to its customers. The company currently holds over 10 million customer contracts worldwide and manages over 11 million domain names.
For more information visit the website at www.1and1.co.uk