The whole point of starting an online business or putting your website online, is to get more customers and make more money. To do that, you have many tools you can use, one of the most widely known, of course, is a Pay Per Click (PPC) campaign. Since PPC isn’t as easy as you might think, so learning the best Google AdWords campaign management is essential.
If you don’t learn the basics, and follow them, you won’t have effective PPC campaigns and it will cost you a lot but provide very little return.
So, here are some of the Google AdWords campaign management tips you need to keep in mind:
1. You need to carefully choose your keywords, they must be focused and clear. They must accurately represent what your website is all about and what it is offering to the visitors. Starting with a solid list of keywords is your number one step. The keywords not only need to be highly relevant to your niche site, they must also have enough monthly searches without being too competitive.
2. Next, you need to come up with ads that are not only enticing but also clear. You don’t want cutesy with your PPC campaign, you want crystal clear. You want to encourage people to click on your ads but you also want them to be satisfied that your site really offers them what your ad promised them (which is what they are looking for and the reason they clicked on your ad in the first place).
3. You need to understand that Google uses a quality score to determine how much you will pay for each click, among other things. This quality score is based on several features, not the least of which is your Click Through Rate, CTR. Google will reward not only a high CTR but also a site that delivers just what the ad said. The site must be highly relevant to the keywords and the ad itself. In other words, if your ad talks about getting the best price on a certain make or model of t.v. yet your site doesn’t talk about that make or model of t.v., your ad is not very relevant and you will get a lower quality score. A lower quality score will mean, among other things, that you will pay more for each click. So a competitor who is targeting the same keywords as you are but who has a higher quality score, will actually pay less for their clicks than you will pay for yours.
As you can see, PPC can be complicated. It is important that you learn all the ins and outs or you will be seeing a lot of your hard earned money going out, but precious little coming back in.
Learning basic Google AdWords campaign management is very important. Not only will it help you get more quality traffic to your website, you can actually spend less doing it.
- 5 Key Metrics to Measure Success of Paid Search Campaigns (hubspot.com)
- How to Conduct a PPC Audit in 5 Minutes (searchenginewatch.com)
- What’s The Fuss With ‘Quality Score’? (ppc.org)