Some days ago, Google published a list of the ranking algorithm updates that were done during the last two months. How do these changes influence the position of your website in Google’s search results and what do you have to do to make sure that your website gets high rankings?
Here’s a summary of the most important changes that can have an influence on your website rankings:
Web page quality and evaluation
- #82862. [project “Page Quality”] This launch helped you find more high-quality content from trusted sources.
- #83135. [project “Query Understanding”] This change updated term-proximity scoring.
- Imadex. [project “Freshness”] This change updated handling of stale content and applies a more granular function based on document age.
- #83689. [project “Page Quality”] This launch helped you find more high-quality content from trusted sources.
- #84394. [project “Page Quality”] This launch helped you find more high-quality content from trusted sources.
- #83761. [project “Freshness”] This change helped you find the latest content from a given site when two or more documents from the same domain are relevant for a given search query.
Web page ranking and indexing
- LTS. [project “Other Ranking Components”] We improved our web ranking to determine what pages are relevant for queries containing locations.
- #82279. [project “Other Ranking Components”] We changed to fewer results for some queries to show the most relevant results as quickly as possible.
- #83709. [project “Other Ranking Components”] This change was a minor bug fix related to the way links are used in ranking.
- #82546. [project “Indexing”] We made back-end improvements to video indexing to improve the efficiency of our systems.
- #84010. [project “Page Quality”] We refreshed data for the “Panda” high-quality sites algorithm.
- #83777. [project “Synonyms”] This change made improvements to rely on fewer “low-confidence” synonyms when the user’s original query has good results.
- #84586. [project “Other Ranking Components”] This change improved how we rank documents for queries with location terms.
For some reason, Google doesn’t mention the latest Panda updates and the EMD (exact match domain) algorithm update in the list.
How do you have to react to these changes?
If you followed our advice in the past, Google’s recent updates won’t have a negative effect on your search engine rankings. Google tries to filter spam sites from the search results while giving pages with good content a boost.
Your website will only get in trouble if you used spammy methods to promote your website in the past. For example, you should avoid automatically created backlinks (forum profile links, blog spam, etc.) and keyword stuffing.
If you used white-hat SEO methods to promote your website, Google’s recent changes mean that your pages will probably get higher rankings.
To make sure that your web pages get high rankings that last, use search engine optimization methods that are compatible with Google’s requirements.
The advantage of white-hat SEO methods is that they lead to high rankings that are immune to Google’s anti-spam ranking algorithm updates. Use IBP to make sure that your website gets the best possible rankings.
Article by Axandra SEO software