Search engine traffic is falling

Data released from Experian Hitwise last week, revealed that visits to major search engines have decreased by 100 million since July 2012. Year-on-year, visits are down by 40 million since August 2011 with last month being the first month of 2012 that saw no year-on-year increase in search engine activity.

Google saw a drop of 0.02% in traffic in August compared to July 2012. It is thought this could be a result of Apple severing ties with Google, with its latest iOS6 update seeing the removal of Google maps as well as YouTube no longer being featured as a built-in app.

However, Google remains the leading search engine with a 90.94% share of searches in August 2012, compared to 3.91% from Microsoft, 2.77% from Yahoo and 1.95% from Ask.

Ben Austin, Managing Director at SEO Positive, has responded to the news with interest:

“As a company where a high proportion of our business revolves around Google, this news naturally interested us. Despite the reported decrease in search traffic, we strive to give our clients the best chance of acquiring high search volumes by selecting the best keywords.

“Our SEO specialists are constantly researching the latest and most beneficial search engine optimisation techniques. We’re used to overcoming obstacles such as Google’s algorithm updates, and part of our adaptable nature is updating our techniques to provide the best success for our clients.”

SEO Positive is continuing to watch these latest statistics with interest.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.