Fear, uncertainty and doubt (FUD) is a tactic used in sales, marketing, public relations, politics and propaganda. Google uses this method to get more people to their paid search offering.
Google gives contradicting advice
Some time ago, Google published a search engine optimization starter guide. On page 14 of the guide, they show an example of a good natural backlink:
Today, Google thinks that such a link is ‘over optimized’. If you followed Google’s advice in the past, you might have problems today (or not).
Google sends warning messages even if the links are natural
Many webmasters receive unnatural link warning messages although their rankings haven’t changed. Some webmasters even get unnatural link warnings for organic links:
“Now after our last reconsideration request was declined we get the message that there are still bad links out there. This is what we were told was one of the bad links […]
The so called ‘money keyword link’ was chosen by sustainablog itself, probably because they thought it would best describe what we do. We have no influence on this, and we certainly have no interest in ranking for ‘Guide To Recycling’-
This is a completely legitimate post and it was not influenced by us in any way. They are writing about a campaign we are running.”
Google could simply ignore bad backlinks. Instead of this, they prefer to confuse webmasters with contradicting messages.
Why does Google do this?
It might be that Google is using these FUD techniques to attract less tech-savvy people to AdWords. Although nothing actually happened to their rankings, Google’s contradicting messages worry many website owners.
Google earns more if you advertise your site on AdWords. They don’t care if high rankings in the organic results are better for your business.
If you want a return-on-investment (ROI) that is much higher than the ROI that you get with your Google AdWords campaigns, get your website on the first page of Google’s regular search results. If you do the right things, in the right order, your website will get high rankings on Google that last:
- Optimize the content of your web pages so that Google and other search engines show them for the right keywords.
- Create good content so that other websites link to your site.
- Do not try to cheat Google and other search engines.
If you use safe search engine optimization methods, you won’t have to worry about Google’s updates. Details on how to optimize your web pages step-by-step can be found here.
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Article by Axandra SEO software