First Mobile Internet Consumer Report for Europe

Vserv.mobi, award winning mobile advertising exchange, today released The Mobile Internet Consumer- Europe 2013 report, developed in association with The Mobile Marketing Association (MMA). The report demystifies the evolving Mobile Internet user in Europe and provides insight into the mobile internet usage across six countries namely, France, Germany, Italy, Russia, Spain and UK.

The report aims to provide media planners, advertisers and brand custodians with in-depth Mobile Internet audience insights, to enhance their reach to the right target audience across Europe.  According to the report, the Mobile Internet user in Europe is economically stronger, seeks location based services and loves downloading mobile content. Some of the key highlights include:

Demographic Profile

  • Half of the mobile internet users in Europe belong to 18 to 35 years age group
  • 6 out of 10 mobile internet users in Europe are men and 2/3rd of the mobile internet users in Europe belong to earning class
  • Mobile Internet users are economically stronger, with a high penetration of consumer durables, connected devices and automobiles

Consumption Habits

  • Besides browsing, email and chat, mobile internet users love downloading mobile content
  • Mobile internet users enjoy receiving mobile content (56%) and locating services nearby (42%) through mobile ads. Relevant and location based advertising will provide higher engagement in this region

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »