Four old-school SEO methods that still work if you do it right

Google’s recent updates have spread fear, uncertainty and doubt among webmasters. Which tactics can you still use to build backlinks to your website and which tactics should you avoid? There are some old-school tactics that still work if you do it right:old school seo

1. Forum backlinks

How not to do it: Automatically created forum backlinks are a sure way to get a Google penalty. There have been many tools and services that automatically created forum accounts with keyword rich links that pointed to the websites of the user. These links do not work anymore.

How to do it right: If a high quality forum is closely related to the topic of your website, a link from that forum can still have a positive influence on the search engine positions of your web pages.

2. Directories

How not to do it: Bulk submitting your website to directories that will accept any kind of website won’t do your rankings any good.

How to do it right: If your website is listed in a high quality directory that delivers targeted visitors to your website, you should submit your site to that directory. Links from authorative directories (including niche directories) with strict submission guidelines are good for your website.

3. Guest blogging

How not do to it: Using the same article on several blogs doesn’t work. Using keyword rich links in that article might even trigger a Google penalty. If the main purpose of guest blogging is getting links, don’t do it.

How to do it right: Guest blogging can drive targeted visitors to your website if you write for blogs that are related to your business. Your guest blog article should offer the readers of the blog insights or other valuable information. Individual articles on related blogs can have a positive influence on your website’s performance.

4. Link pages

How not to do it: If your link pages contain links to every Tom, Dick and Harry, chances are that these link pages won’t be good for your site.

How to do it right: highly themed link pages that contain links to closely related high quality websites are good for website visitors and search engines.

It’s easy: spamming doesn’t work anymore, building real backlinks works better than ever before.

Four old-school SEO methods that still work if you do it right 1
Get cutting-edge SEO tools

While some old school SEO tactics still work, it is better to use cutting edge tools if you want to get the best possible results. If you haven’t done it yet, create your SEOprofiler account now.

SEOprofiler is a full-featured website promotion tool that offers tools for high quality link building, keyword research, web page optimization, and much more:
Free trial Test full version

Article by Axandra SEO software

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »