Four reasons why SEO seems hard (although it isn’t)

All website owners need more traffic and more sales. Search engine optimization (SEO) is one of the best ways to reach these goals. Many people lose a lot of money because they don’t invest as much in SEO as they should.

They are afraid that SEO is too difficult or not suitable for their company. Here are four reasons why SEO seems hard to some people although it isn’t.

it can be done

Reason 1: I don’t know how to optimize my website

Search engine optimization seems complex when you start. It’s normal that beginners are confused and uncertain.

Fortunately, SEO isn’t rocket science. Reading a step-by-step SEO tutorial will familiarize you with the basic concepts of search engine optimization.

Even if you plan to hire an SEO agency you should read such a tutorial. If you have a better knowledge, you can judge the level of expertise of the agency that you hire.

Reason 2: I don’t have the staff or the time for SEO

This usually means that search engine optimization is not a high priority for your business. That’s usually a mistake.

Good search engine optimization campaigns can drive a lot of targeted visitors to your website. Good SEO can turn an underperforming website into a cash cow for your business.

Consider changing your priorities. High rankings for the right keywords have a direct influence on the sales of your business.

Reason 3: I cannot compete with big brands

Smaller websites can be quicker than big brands. Big companies often take months to change something on their web pages. There are several things that you can do to compete with large brands:

  • Use better and more targeted keywords that attract better customers.
  • Make your web page titles and descriptions more attractive so that searchers click on your site in the search results.
  • Improve your website navigation so that searchers find things more quickly on your site.
  • Offer something that the big brand does not offer. This can be personal support, better customer service, etc.

Reason 4: I don’t get a positive return on investment

Normally, good SEO campaigns pay for themselves. Unfortunately, there are many shady “SEO agencies” that aren’t as reputable as they should be. If you hire sure an agency, it can happen that you spend a lot of money for nothing.

Fortunately, there also are reputable SEO agencies and do-it-yourself SEO tools that will help you to get a good return on investment.
Search engine optimization is one of the best things that you can do to get more website visitors and more sales. If you haven’t done it yet, try SEOprofiler now. SEOprofiler is a do-it-yourself SEO tool that will help you to get high rankings, more website visitors, and more sales:

Try SEOprofiler now for free

Article by Axandra SEO software

Like this article?

Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on facebook
Share on Facebook
Share on email
Share via email

Other posts that might be of interest

man searching
Internet Marketing Articles

Can you find what you are looking for?

If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.

Read More »
Empty football stadium with no supporters
Internet Psychology

How well supported are you at work?

Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how

Read More »
Man using digital technology
Internet Psychology

Are you obsessed with digital?

Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?

Read More »