Why British Kids Prefer Screen Time to Playtime

It’s been a stunning summer, but despite the good weather British children are spending less time outdoors than ever – because of their obsession with social media.

One in three parents says despite their best efforts their kids have spent ten hours a day browsing the web during the holidays, while one in five has struggled to get them to put their phones down and venture outside.

According to a major new research from food manufacturer, Pork Farms, as a result, a third of us now thinks social media is ruining family time completely.

The survey, released to mark the world’s first Anti-Social Media Day on Saturday 30th August, also revealed four out of ten parents feel children playing with smartphones is the most annoying thing about trips away.

And it isn’t just children who can’t switch off – partners constantly checking emails was another major gripe, driving 30 per cent of us mad.

Jen Walshaw, mummy blogger and editor of Mum in the Madhouse, commented: “I think interacting face-to-face is so important to help build and strengthen relationships and as parents, we should be setting that example to our children.”

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