Contagious is a best-selling book about the concept of online word-of-mouth, or viral marketing. It is full of stories and examples. Indeed, it is packed with such things, making it a rather entertaining read. The author is a professor of marketing, so as you might expect, it goes into detail about the “why” of viral marketing. The book has plenty of evidence of what works. Thankfully, this means that the book is wonderfully stimulating and should provide you with several ideas as to how you can tap into online word-of-mouth marketing. What the book is short on, however, is practical “how to” kind of material. That doesn’t mean this book is not useful, it just means that if you want a practical, step-by-step manual, this is not the right book for you. However, if you want a stimulating and entertaining read that will get you thinking about viral marketing and how you can apply it in your business, then this is just what you need.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+