Contagious is a best-selling book about the concept of online word-of-mouth, or viral marketing. It is full of stories and examples. Indeed, it is packed with such things, making it a rather entertaining read. The author is a professor of marketing, so as you might expect, it goes into detail about the “why” of viral marketing. The book has plenty of evidence of what works. Thankfully, this means that the book is wonderfully stimulating and should provide you with several ideas as to how you can tap into online word-of-mouth marketing. What the book is short on, however, is practical “how to” kind of material. That doesn’t mean this book is not useful, it just means that if you want a practical, step-by-step manual, this is not the right book for you. However, if you want a stimulating and entertaining read that will get you thinking about viral marketing and how you can apply it in your business, then this is just what you need.
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If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.
News reaches me this morning, showing that the past year of online learning has been much worse for students than many expected. In a thorough analysis of students who have been working online since last