Best link-building tactics you should know about

By Joan Herbert

When trying to bring traffic to your website, link-building is one of the key elements of SEO. You need to make sure that you are raising your position in search engines with your link-building, as well as bringing in traffic from those links. Here are some tactics that you need to focus on.

Make sales, not views
One of the big things to realise early on is that you need to be looking at the right figures in order to succeed. Many people believe that the more views a page gets, the better. But this is simply not the case. Instead, you need to be getting relevant views – from people who are likely to convert into customers. Even if the website itself is your product, in the case of entertainment websites, for example, you need to bring in the kind of viewers who will stick around and read what you have to say. Focus on your target audience and be very specific and picky with your keywords.

A great way to spread your link far and wide is simply to comment on other people’s blogs. Blogs will be part of the niche that your target audience is interested in. For example, if you have a web design company, you can comment on blog posts about building a website, growing a brand, establishing a web presence, and so on. The presence of your web link with your comment will give you easy backlinks which come from a relevant place for your customers.

Embed content
Make videos along with your posts that you can put videos into. These videos can be another way for you to gain followers. Let’s say that you run a food website. Make a recipe up, and film yourself making it in the style of a TV chef. Then put that video alongside the recipe. Now there are two pieces of content your viewers can share: the post, and the video. The post links back to the video, and the video links back to your post. Every time one is shared or linked, your potential views are doubled. It’s a great tactic for getting more bang for each post.

Talk to experts
When you want to build on a new subject, talk to experts. Lots of them. Use their quotes. If you can’t talk to them, quote from their articles. If they don’t have articles, talk about how something they have done is a great example. When the post goes live, email it out to all of those experts. Chances are that they will want to share the post with their followers, which gives you a fantastic link from a credible and trusted source. It also opens up a new potential follower stream for you on social media.

Guest post
Guest posting is hugely important for linking, even if you don’t have your own blog on your website. It’s one of the tried and tested methods. There are two options: one is to make a post relevant to your website which links to you as an example. The second is to write a post about your field and then add your link into your author bio. Check out the site rules first as some are strict on what they will and won’t allow. This should help you figure out which to choose. Always add your link in the body if you can for better SEO relevance.

Link-building won’t be so difficult if you follow these tactics. Almost like magic, you will see how much more effective your strategy can be. It’s as simple as that!

About the author
Joan is an Assistant Manager at, a curious individual, avid reader and a passionate creative writer.

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