An extensive, heavily researched guide to strengthening and managing corporate reputations online, particularly in search results, “How to Make the Right First Impression: A Guide to Digital Reputation Management,” has been published by communications firm Lumentus and released today to public relations and brand management professionals.
The guide, or white paper, details current search trends and statistics, and explains the increasing importance of search results on business growth and development. The guide provides infographics, case studies, useful tips and tactics, as well as industry best practices. Companies, organizations, associations and their executives are often perceived first – and with lasting impact, via the first page of Google, Bing and Yahoo, the guide demonstrates.
Now that search engine queries comprise nearly 64% of the average company’s internet traffic, managing an organization’s online reputation is more critical than ever. An extensively researched white paper explains steps that every organization or professional should take to ensure their digital profile reflects their desired image.
“Online reputation management is both a science and an art,” said Lumentus chief executive Laurence Moskowitz. “We created this white paper to offer corporate communicators, public relations and brand management professionals as well as company executives a straight-forward guide on how to manage the ‘long tail’ of digital reputation. A successful online profile defines, projects, and protects the image that every organization strives to portray.”
The report details the importance of controlling your company or organization’s online reputation by building and maintaining a “digital fortress.” A properly managed digital presence combines elements of owned content such as a strong company website, active social media profiles, third-party media coverage, and, potentially, online advertising.
Lumentus, based in New York, has extensive experience in creating and rehabilitating the digital profiles of brands, corporations, and their executives, associations, and financial services companies, among other clients. In addition to its Digital Reputation Management practice, the firm offers traditional and social communications services that complement online campaigns.
The white paper was co-authored by Senior Partner Christina Bertinelli and Director of Digital Strategy Bryan Bridges. Bertinelli heads the firm’s Digital Reputation Management practice and oversees its team of content specialists and technology and search analysts, with particular expertise in professional services, hedge funds, and private equity firms. Bridges has extensive experience in financial services marketing and provides Lumentus clients with strategic counsel, content development, and SEO and SEM programs.
A free copy of the whitepaper is available at http://lumentus.com/whitepapers/.
Lumentus is a strategic communications consulting firm based in New York that helps its clients manage their brands, protect their reputations and improve their perceptions across target and stakeholder audiences. The firm’s principals are leading practitioners in the areas of corporate communications, public relations and public affairs, digital reputation management, social media, advertising and branding.
For more information on the firm’s capabilities and case histories, visit www.lumentus.com