The one thing about a “For Dummies” book is that you know you are going to get something you can dip in and out of, and which has tips, things to remember and traps to avoid. So, this book ticks all those boxes for you. However, Digital Marketing for Dummies does more than the usual “For Dummies” thing. This book provides a complete step-by-step system to ensure that your business markets online in proven successful ways. The book is written by Ryan Deiss. He is one of the most successful online marketers and is well-known for his straightforward and practical advice that helps online businesses succeed. This book is borne out of practical experience and has several examples of what can be done. There are plenty of books available on digital marketing, but few have the simplicity or comprehensive coverage of this book. It may well be a “dip in and out” style of book, but you will probably want to read it from cover to cover.
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