The one thing about a “For Dummies” book is that you know you are going to get something you can dip in and out of, and which has tips, things to remember and traps to avoid. So, this book ticks all those boxes for you. However, Digital Marketing for Dummies does more than the usual “For Dummies” thing. This book provides a complete step-by-step system to ensure that your business markets online in proven successful ways. The book is written by Ryan Deiss. He is one of the most successful online marketers and is well-known for his straightforward and practical advice that helps online businesses succeed. This book is borne out of practical experience and has several examples of what can be done. There are plenty of books available on digital marketing, but few have the simplicity or comprehensive coverage of this book. It may well be a “dip in and out” style of book, but you will probably want to read it from cover to cover.
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+