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Recent blog posts

Notepad with words measure content marketing concept

Five ways to measure content marketing

Content marketing is often seen as a means to an end – produce content and add it to a website. But you need to measure content marketing.

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Woman reading business magazine

Yet more evidence that digital is not the “holy grail”: you need to use print more

People still love printed documents. If your business ignores print, you are missing out on its huge potential. Digital is useful, of course, but when people engage with content they mostly do that with printed items.

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Truth and lies on chalkboard

Are people more likely to tell lies or be truthful online?

It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.

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Colours on your website should be recognisable

How important are colours on your website these days?

Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.

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Sharing your content is easier on social networks

Here are 3 reasons why I shall no longer be sharing your content after today

Sharing your content is what you want me to do, isn’t it? After all, you want everyone possible to share your content. However, there are three significant reasons why your content is not getting as many shares as you would like. If you want more people sharing your content you need to take note and produce material that is more likely to be shared.

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