The McGraw Hill international weekly, Business Week, included comment from me today on the cultural differences in technological usage. I pointed out that the boardrooms of global businesses need a conceptual shift if they are to survive in the technological future online.
producing a vision for what you are going to do and why you will do it. Forget thinking about what other people will do. You can forecast your future if you create it.
If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.
Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a meeting about three years ago that involved the same group of people. I noticed how
Being obsessed with digital could take you away from old-school technologies that do the job better. Yet, avoiding technological change can cost your business dearly. How can you get the balance right?
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