The Reading Chronicle’s Business Review monthly supplement featured my workshop on Internet marketing and how to make money from the Internet. It was a highly positive review of my work. Thanks. The headline claimed I was a “web wizard” who “lures the masses” – wow!
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.