“In the Know” is a weekly women’s magazine who called me up a couple of weeks ago to talk about blogging. Their article “Confessions of the housewife bloggers” appears in today’s issue and quotes me as saying that blogging can be as good as therapy for many people. True.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.