I was giving a talk in Newbury the other day and there just happened to be a reporter from the Newbury Weekly news there. The result was a highly positive article on blogging for businesses. I gave away my book on blogging and they took a photo of me presenting the prize to an audience member and that picture ended up alongside a 400 word article.
Newbury Weekly News includes my photo
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If you want to increase your sales, your business needs to make it easy to find everything. That means reviewing how your web search works. It suggests you might need to reconsider the navigation structure of your website. It might even mean you need to distribute your content away from your site and have it on a variety of different platforms.