Just spent half an hour live on air in the mid morning programme on BBC Radio Tees talking about social networking. Great programme and interesting chat with Alex Hall about the future of social networking and how it will become important to all of us.
If you are a “big change” business, then you are like my garden fence. Leaving it unpainted for so long has created much more work, at a higher cost, than if it had been tended to every year. Ignoring reviews of your online activity for long periods also means you make more work for yourself and raise your costs.